e-Commerce
Great e-Commerce images introduce your customer to your products and promote product and brand recognition. Clear, eye-catching shots of your products encourage customers to browse and view, staying longer and helping them to easily locate, select and buy the things they are looking for. They can also help your customer remember your product and recognise it again either online or in store.
Our e-Commerce images are normally produced on a white or near white background for clarity and simplicity. Other backgrounds can be used to enhance or compliment the product's colours, or to reflect your company branding. Images are normally delivered as high quality JPEGs and at a resolution appropriate for your final use. Images can also be provided in other formats on request, including in .PNG format with transparent backgrounds for you to use as needed.
Product Shots
Product shots are normally produced as either a cut-out composited onto a pure white background during editing, or shot on a near white infinity background which can also include shadows or reflections to enhance the appearance of the image and give the product greater form and depth.
Flatlays
Flatlays are suitable for items which are themselves relatively flat in nature such as clothing, books and textiles. They are simple, quick and inexpensive to produce and are a great way to give a consistent appearance on your site.
Ghost Images
Ghost images are normally used to enhance the appearance of clothing to give the impression that it is being worn by an invisible person so that some of the interior is visible. This gives a 3-D quality to the clothing which is not possible with flatlay or hanger shots, while being cheaper to produce than shots using models. They are particularly effective where interior detail of the item contrasts with the exterior. Our ghost images are produced using compositing techniques during editing.
Packshots
A packshot is an image of a product, usually including its packaging and labeling, used to promote in-store and online product and brand recognition. Packshots are usually taken on a simple white or plain background to emphasise the product, and can include drop or floating shadows or reflections to add interest. Packshots are often taken directly from the front for use on e-Commerce sites for quick and easy location and selection by the customer, but can also be taken from a high, low or 3/4 corner angle to show different aspects of the product or packaging.
Pricing
e-Commerce shots are normally priced on a sliding scale. The first image includes the setup costs for the shoot. Subsequent images are priced on a sliding scale so the more images you order, the lower the price per image. Pricing assumes one final image per item, all using the same setup. Basic shadows and reflections can be included and we can also provide clipping paths in addition to the final image for a small additional charge per image.